Each step in the Cona Advanced Planning Experience™ builds on the previous one, allowing us to create fully optimized financial plans that our clients can not only understand, but immediately put into practice. Every client is different, but our process works with everyone, from the simplest to the most complex client needs.
A good financial plan should be centered around a client’s needs and goals, but more importantly it should be centered around their values. We believe that money is a means to an end, not an end in and of itself. Our approach to financial planning reflects this belief. This is why we start our client interactions by finding out what matters most to our clients. Their core values impact their financial decisions, and should ultimately drive their financial plans as well.
The process of crafting a financial plan involves a fair amount of fact finding. So the first thing we do is to help clients get organized. From account statements to tax returns to legal documents like wills and trusts, we'll make sure our clients have everything together in one place. Once this is done, we dive into a two part fact finding process to learn about a client's current financial situation in addition to their needs and goals developing a deep understanding of what a client is hoping to accomplish with their financial plan along the way.
Analysis & Plan Creation
We combine our talents together with the best financial planning and portfolio analysis tools available to create financial plans. These tools allow us to create detailed plans that are sophisticated, yet elegant and easy for clients to understand and implement. In addition to our in-house expertise, we also rely on partnerships with a team of external professionals (e.g., CPAs, attorneys) for their specialized knowledge and expertise. When clients have existing relationships with other professionals, we are happy to work directly with them as well.
Financial planning is a process. We believe that a financial plan has no real value if it is not: (1) implemented, and (2) dynamic. The entire CAPE service model is based on this premise, so when we deliver a financial plan to a client, we know that's really just a step in an ongoing process of service and support. The planning process is cyclical right from the start, and we know that plans will require ongoing updating and support and each client’s life changes over time.
Financial plans that get tossed onto a shelf are worthless. So we do our best to help our clients implement their plans to the best of their ability. This implementation might mean transferring accounts or reallocating existing portfolios. It might also mean updating estate plans or securing new insurance policies. Whenever helpful, we will also facilitate sharing our client’s plans and financial data (at their specific direction and request) with their other professional advisors such as CPAs and attorneys.
Ongoing Service & Review
To provide the best service possible, each client receives a number of telephone and face-to-face contacts throughout each year. In addition, clients get access to our technology platform and a comprehensive suite of financial management applications to help them review, manage, and understand their financial plans, online and in real time. Clients can instantly review their accounts and their overall financial plans directly from a secure portal. These tools also facilitate communication between a client and their advisor.